Wednesday, April 06, 2005

The Zeal of the Converted

I started using Fresh Direct less than a year ago. I'm not sure where this article got people with such a high rate of complaint.

If you know me at all you know that I'm not good with the math, and yet, I'm pretty sure their equation is screwed up. Yes, the organic produce is pricey but overall, if you consider the value of your time (and it's worth at least $15 an hour people) then the time you spend wandering the cramped aisles of a grocery store, waiting in the always interminable line, fighting with the equally numerically challenged check out kid and lugging your groceries home then Fresh Direct is a bargain. Cheap at twice the price, although my cheapskate New England mentality would never have allowed me to try it at twice the price.

Have I ever been disappointed by them? Yeah, a couple of times. But you know what? When they make a mistake they own up to it and they're genuinely interested in helping to fix it. I can think of at least one other company that doesn't feel the same way. Hell I know plenty if individuals who have no interest in owning up to their own mistakes much less fixing them.

The article is right, they're never going to completely replace the walk-in grocery store. Mostly because as human beings we're always going to forget something, always going to run out of toilet paper and not be able to wait 24 to 36 hours for delivery, and for me because they still don't carry some things that are staples of my questionable diet. Still and all, not having to go to the grocery store (or 2 or three of them depending what you want to buy in my neighborhood) means that I'm eating better and cheaper every day.

Thank you Fresh Direct for discovering that the key to good services is getting a parking ticket once in a while.

(Registration may be required for that first article. But I hope not.)

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