Tuesday, May 19, 2009

6. Starry Eyed

Here's one from my infamous starred file. (No, really, it's infamous, not famous at all.)

It seems, according to Gothamist, that Pfizer will be giving out certain prescription drugs to people who have lost their jobs. Seems like a nice thing to do, right? Like the way that JetBlue is allowing people to cash in unused tickets if they lose a job after making their reservation. There are caveats, it has to be one of their 70 most prescribed drugs, you have to have lost your job after January 1 and you have to have been on the medication for at least 3 months, but they don't seem unreasonable to me.

I have to admit that at first I was skeptical. It was their own fault, though. They announced the program by saying it would dispense "70 of our most prescribed medications including L1p1tor and V1@gra." That shit should come with a trigger warning, should it not? V1@GRA? Seriously V1@GRA? What about contraceptives or antibiotics? Does Pfizer do HIV meds? Where are those for the love of little green woodies?!?!? Huh? HUH?!?!?! Further inspection reveals that antidepressants, smoking cessation products and even contraception (REALLY? Yes, really!) are on the list of 70.

After reviewing the videotape, so to speak, I give a hearty thumbs up to the Pfizer Pfolk for reaching out to their fellow Americans while inspiring brand loyalty.

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